Cannes Lions

Sensorium Mobile App

SENSORIUM, Zug / SENSORIUM / 2022

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Overview

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Credits

OVERVIEW

Background

Sensorium Galaxy has been focused on developing an inclusive metaverse that leaves no one behind when it comes to platform accessibility. The Sensorium App is a first step in building a cross-platform, highly immersive, entertainment-filled alternate universe, which empowers users to become co-creators of the world’s most advanced metaverse - Sensorium Galaxy.The metaverse combines eye-catching AAA virtual environments created by the veterans of VR and gaming industry together with today’s top artists and producers. Users can meet virtual beings with an unprecedented level of intelligence, can chat, dance, create, connect with advanced AI-powered virtual beings and unlock a new dimension of dance with Sensorium’s AR suite. Sensorium is merging cutting edge technology with top-tier entertainment content to redefine the way people interact and experience the art.In this alternate reality, users can reinvent themselves, explore the vast virtual worlds filled with activities ranging from games to mediation practices.

Idea

Sensorium app lets users chat and dance together with witty and outgoing smart AI-driven creatures.Unlike chatbots,Sensorium’s Beings have a long-term memory, a good sense of humor and an inclination for philosophical contemplations.All thanks to reinforcement learning and genetic algorithms. So whether you need dating advice, wanna discuss an existential crisis, stage a dance or just fool around,this app will definitely do.All the functionality is also accessable in AR-mode.What's more the users cget create their future metaverse companions themselves, assembling their personality and appearance, layer by layer.A vegetarian English teacher, a rebellious elf, a transcendent astronaut,user decide who inhibits the virtual worlds.Such functionality offers consumers a new medium for creativity and self-expression.A new channel to become actors instead of spectators in this metaverse race.For brands,Virtual Beings can become a powerful channel to showcase and promote their products through digital fashion, potentially opening the doors to the next stage of B2C marketing.

Strategy

Sensorium Galaxy App is an entry point to explore the depths of Sensorium Galaxy metaverse and access its innovative digital experiences.With only a few taps,users create unique virtual beings and tune their personalities using proprietary AI configurator - the Mind Pyramid.The advanced conversational AI behind each character enables user to chat with them on any topic at all times.Users can make the most out of our powerful AR mode by producing original video clips featuring your virtual companions.These and plenty more metaverse features available on a single app.Virtual beings allow users to unleash users creativity in multiple ways.For instance,users can stage a dance performance and choose and mix movements from a library of 1000+ signature moves or create music videos and share on social networks or challenge TikTok dancers with the virtual friend’s dance.Application developed on top of leading cross-platform frameworks,which translates into a seamless experience on Android and iOS.

Execution

Users can create a perfect virtual conversation partner and chat to their leisure via text and virtual interactive chat,create and edit their ideal character with a variety of customizable parts - their gender, appearance, and their personality.The Mind Pyramid is constantly updated with new personalities, ensuring you are never bored and always have something new to explore. Users can build their personal collection of dance moves from popular genres like hip-hop, house, and the latest TikTok challenges, mix & match them to stage unique performances with in-app dance console, can use music provided by Sensorium's virtual DJs, or create their perfect playlist via Spotify, record their videos and share them on social media - perfect for share worthy TikTok content.

Outcome

Sensorium Mobile App - a “production hub” where users can create their future metaverse companions, assembling their personality and appearance, layer by layer.Sensorium Galaxy has a creator-friendly virtual economy that rewards users for their efforts in expanding virtual worlds.1) NFT marketplace - users can sell virtual beings and original content as NFTs. The more unique, the more chances users have of scoring a good deal or set royalties and get paid every time your creations are resold on the marketplace.2) Advertising: The most popular users can leverage their influence to promote and represent brands.Sensorium App is powered by sophisticated technological tools - AI, AR, Motion Capture, Blockchain - that add realism and depth to this immersive experience.

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