Top artists from the world electronic music scene collaborated with Sensorium Galaxy to create futuristic performances that go unparalleled these days.David Guetta, Armin van Buuren, Charlotte de Witte, Carl Cox, Eric Prydz, Black Coffee, Dimitri Vegas & Like Mike, “the Chosen Ones”, are located all around the world, ranging from Los Angeles, Melbourne and Johannesburg to various European locations.They are “taken” into Sensorium Galaxy by the PRISM World portal.This series of extraordinary campaign videos captures the very last moment before artists take an all-digital avatar form and as they enter the new virtual era of entertainment. And the multi-award winning studio has visualized this message in the most artistic way.

Top world electronic music DJs and artists have already joined PRISM - virtual world of the SENSORIUM GALAXY for collaborations. Each of these artists will create a series of exclusive performances. PRISM is constantly changing. Seismic electromagnetic waves and the power of sound frequencies work here in such a way that the whole landscape is transforming under their influence. Given that in combination with creativity and technologies each artistic performance becomes truly unique and inimitable.These visual essays are a meeting point on the edge of the real world and the virtual realm of the music-driven environment of PRISM World.David Guetta, Armin van Buuren, Charlotte de Witte, Carl Cox, Eric Prydz, Black Coffee, Dimitri Vegas & Like Mike – “the Chosen Ones” – are located all around the world, ranging from Los Angeles, Melbourne and Johannesburg to various European locations.They are “taken” into Sensorium Galaxy by the PRISM World portal.

Sensorium Galaxy is an alternate universe developed in solid partnerships and collaborations with industry leaders, renowned artists, producers, and entertainment companies. Among them are Yann Pissenem, the creator of the world-leading nightlife hubs Ushuaïa Ibiza and Hï Ibiza, and Roc Nation, the entertainment powerhouse founded by Jay-Z. Dance music icons such as David Guetta, Carl Cox and Armin van Buuren have confirmed a series of next-level performances in PRISM, a groundbreaking new virtual reality world inside Sensorium Galaxy. Given rapid growth of gaming and VR digital space, Sensorium Galaxy implements advanced technologies like Social AI, Social VR, AI Dating, AAA Avatars and Spaces, and make it accessible on every platform – VR, Desktop, Mobile, Gaming Consoles. The "THE CHOSEN ONES" is series of extraordinary campaign videos captures the very last moment before artists take an all-digital avatar form and as they enter the new virtual era of entertainment.

The premiere of ‘The Chosen Ones’ saw Eric Prydz being picked as the first artist to reveal insights into his collaboration with Sensorium.Every two weeks,a new video featuring a different performer released. At the very end of the campaign,a full-length feature with all 10 artists released.Each launch accompanied by a dedicated landing page, leading users to a SG registration option as part of a media campaign developed in collaboration with media agency OMD,whose portfolio includes campaigns for Google, Pepsi, Apple and others.Filming took place during spring and summer in Los Angeles, Melbourne, Johannesburg and several European cities. The video campaign was conceptualized by a leading global studio based in London and the recipient of an Academy Award as well as multiple MTV and British Academy of Motion Picture Awards.

During the campaign we mainly gathered user's registrations on our website and on social media.Our approach was to build awareness among DJ's Fans with our state of the art videos, and to ignite participation and pre-registrations (engagement).We received tons of positive feedback from the target audience, professional and entertainment media as well.For each video we gathered and analyzed insights to improve further campaign flights.Both from human social media feedback, and raw paid media data.As a result our videos reached over 55 millions of fans around the world, half a million of them were deeply interested in the product, and over 100 000 became our early adopters (pre-registered for the product). We also changed the perception on how the future of the music industry might look like.