Cannes Lions
HELLO MONDAY, Copenhagen / B&O PLAY / 2014
Overview
Entries
Credits
Execution
The game consists of three levels called “Sound Spaces,” where users must seek out differences in intensity, spectral, and timing cues to locate sounds.
The app presents sound as a very physical phenomenon. Our minds perceive sound as an ‘inner’ spatial dimension, a landscape that exists entirely inside our heads. Users get to experience how sound can travel and change character based on its location in these inner spaces.
Players’ mobile devices detect their movement, allowing them to ‘aim’ at the sound and navigate towards it by shifting the position of the device. Each challenge presents a distinctive audio experience.The game consists of three levels called “Sound Spaces,” where users must seek out differences in intensity, spectral, and timing cues to locate sounds.
Outcome
The resulting app takes users on an explorative journey through a series of sound spaces. Each space contains sound bites or separate tracks of original compositions from MEW. Wearing headphones, you’re guided to move your digital device in the direction of the sounds you hear. Move your device in the right direction, and the specific sound becomes clear and perfect in your headphones.
Similar Campaigns
7 items