The film takes place in a fictional Lego version of the Top Gear studio back lot, where the presenters of the show are 'preparing', or more accurately 'napping', in between filming. The call comes in on the tannoy from the producers - "2 minutes to transmission" - and panic ensues. James May's lego hair piece is missing, Richard Hammond gets stuck to various other Lego blocks and the Stig is still in pieces on the warehouse floor! In true Top Gear style, one progressive complication after another occurs, but the three presenters make it onto the studio floor for lights, camera, action!

Concept:

- LEGO CGI viral marketing campaign for Top Gear S22

- Behind the scenes with the presenters in a fictional Top Gear lair

- A first for a BBC programme using Lego CGI

- Voiced by the presenters themselves

- Distributed virally worldwide with a world exclusive for our BBC Brit Poland team

We set out to create something that would engage audiences globally, be instantly recognisable and most importantly, as with everything we do on Top Gear, make you smile.

• Over 10 million views on all platforms for Top Gear Lego – a record for a piece of BBC Worldwide marketing.

• Activity around the Big Stig tour across Europe had over 40 million Twitter impressions and 2.1 million video views.

• Series 22 launched to a UK audience of 6.4m on BBC2, up 8% on Series 21.

• Positive press coverage - Top Gear in the news for the right reasons!

• Total video views for campaign was 38 million, and a total reach of 115 million.