We created hard-hitting branded content that showcased Sears’ breadth of products and services in a humorous and engaging manner.

The campaign launched in April 2015 with digital programmatic media buy and paid social support and will be continued through 2016.

In eight months, the Seriously Sears instacontent campaign exceeded all return on ad spend (ROAS), visit rate, and engagement expectations. The highly-targeted programmatic media buy coupled with an understated narrative voice allowed Sears to connect directly with their most likely customers. It surpassed category benchmarks year over year for visit rate by over 200% and return on ad spend by over 80%.

Overall, the campaign increased online revenue and generated over 7 million site visits, garnered over 275 million impressions, received over 190 million completed views. Based on 2015 successes and learnings, we are optimizing the campaign through the rest of 2016 to enable Sears to reach their members with more personalized and relevant messaging.