We see various blue collar working people entering the service desk of their Volkswagen dealer. They have simple requests but expect (like everyone entering a dealer) that it will take longer than we would hope for. So they get kind of suspicious when the service guy makes his promise when the car will be ready sooner than expected. But when VW promises you that someone will arrive at your location within an hour, you don't have to wait longer. You can be sure someone will get you back on the road within an hour. Each TV commercial highlights different situations and the expectations you are allowed to have when you own a Volkswagen.The films end with the new line: service you do not have to wait for.