Volkswagen is one of the safest cars on the road and wants to make Swedish roads safer. It´s a fact that driving while texting is one of the reasons behind the majority of car accidents. 1st of February 2018, a ban against phones in traffic was implemented. Despite that, the number of accidents hasn´t decreased.

We all know that texting and driving are dangerous, but we still do it. So what if we could get closer to the moment when people texted in traffic? What if we could remind them of the dangers every time they picked up their phone? With that insight, Volkswagen created phone cases made of the metal from crashed cars. A phone case that not only can save your phone, also life! To make it even more powerful 153 unique cases were created - one for each serious accident during the first month of the law.

Handmade and unique phone cases, made in collaboration with metal artist Lennart Wintermyr from Stockholm, Sweden. The backside is made out of crumpled metal from car wrecks. The base is made of rubber and plastic, to be gentle against the phone and keep the signal strength in full force. The inside is covered with a decal that is numbered to show its uniqueness, copy to describe the idea and a Volkswagen branding. The cases are delivered in a beautiful box.

We launched the campaign shortly after the ban was implemented with a press release and a website where people could buy the product.

The press release was distributed broadly within in sectors such as Auto, technique, design, marketing, and regular news magazines. We offered interviews with a victim from an accident were the driver texted by driving and with Trafikskadefonden.

People bought the 153 cases for themselves or their beloved ones. Those who didn’t buy it tagged friends and family in the social media posts.

Over 600 publications worldwide. 95% of the articles mentioned Volkswagen Sweden as an innovative brand taking a stand for car safety. Almost everyone published also the pictures and the video. Magazines that wrote about it was tier 1 such as Top gear, Design taxi, Yanko design, Yahoo, Car scoop, Teknikens värld, Gizmondo, IDG, Fast company