Cannes Lions

Seven Sumo

HAKUHODO KETTLE, Tokyo / TOYOTA / 2016

Film

Overview

Entries

Credits

Overview

Description

What if Sumo Wrestlers had the Toyota Safety Sense?

Execution

The city of Los Angeles is thrown into an uproar by the sudden appearance of mysterious wrestlers! An entertaining new movie which surprises us with laughter, showing seven SUMO wrestlers thundering through the city with their huge bodies bouncing.

Outcome

Seven Sumo acquired more than 2 million views during the January Sumo tournament in just 2 weeks. Toyota’s new Prius in Japan soon ranked No.1 in sales in February 2016.

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