Cannes Lions
HAKUHODO KETTLE, Tokyo / TOYOTA / 2016
Overview
Entries
Credits
Description
What if Sumo Wrestlers had the Toyota Safety Sense?
Execution
The city of Los Angeles is thrown into an uproar by the sudden appearance of mysterious wrestlers! An entertaining new movie which surprises us with laughter, showing seven SUMO wrestlers thundering through the city with their huge bodies bouncing.
Outcome
Seven Sumo acquired more than 2 million views during the January Sumo tournament in just 2 weeks. Toyota’s new Prius in Japan soon ranked No.1 in sales in February 2016.
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