Cannes Lions
BBC STUDIOS , London / BBC STUDIOS CREATIVE / 2020
Overview
Entries
Credits
Execution
We brought the natural beauty, immense power and stunning diversity of the seven continents to life in one incredible immersive event. Set against a backdrop of breath-taking scenery and wildlife from the show, displayed on 6 metre high screens, guests from around the world enjoyed a visual, aural and culinary experience whilst seated under a striking canopy of flora and fauna inspired by each continent. A huge digital waterfall was the focal point of the arena, before it dramatically rose to reveal Hans Zimmer giving a personal welcome. Guests were then treated to a surprise performance by his orchestra, who played the unforgettable soundtracks from the BBC’s biggest natural history titles.
Similar Campaigns
4 items