Based on the insight "We want to have sex, but we don't have any place for it“, we invited young adults to use our range of condoms and try our new products whenever and wherever they could without getting caught, DUO Condoms will now protect their places for love.

For the Re-Launch of DUO Condoms, we implemented a campaign based on our app and the WOM it would generate.

Our timeline started with:

1. Youtube Videos: The brand launched a series of digital videos introducing DUO Condom's new image with an invitation to download the app.

2. Sex Guardian: We made the app available in Google Play and Appstore.

3. POP: In stores all over the country the DUO Condom's communication had an invitation to download Sex Guardian.

4. Conferences: DUO Condoms went to university campuses, not to lecture but to show its creativity.

Placement: Every user that downloaded it need to sync the app with other user's smartphone (their couple) to activate Sex Guardian.

Scale: Nationwide.

-Business impact: Our sales forces is also enjoying this times, DUO Condoms sales have increased 23% compared with the same period in 2015.

- Over 26% sales increased compared with the whole year 2015 in drugstores all over the nation.

-Our website had over 114.000 unique visitors, a record for the brand, and the category.

- Brand interest has increased 200% based on search behavior demonstrating a very fast response rate.

- 55.000 downloads, and a score of over 4,3. According to the stores: The Most Downloaded App for Condoms in the region.

-Over 24.000 alarms triggered, saving thousands of young couples from getting caught.

Change in behaviour:

-More than 23.000 monthly active users

- Our Kamasutra over 81.220 queries, daily user interaction time is 1h34m.

With this data we are pretty sure people is enjoying, learning and thinking in our products more than ever.