To create packaging design for lust products (dildos etc) to be sold in supermarkets. The packaging had to stand out in the shelf and at the same time be discrete enough to not cause embarrassment.

The solution was to create a clear naming structure that communicated the feelings that these products are supposed to convey and a bold, energetic, colour scheme to make the packages stand out in the shelf. We wanted the packs themselves to stand proud and not be ashamed yet still allowed some subtlety towards the consumers, hence the transparent window facing the back of the pack so that consumers could view the product but also hide it on the conveyor belt.

Too early to say.