In various places (restaurant, house, at work, in a church …), women, are mysteriously stealing objects.

The products were sold out in only three days, whereas the department store had expected the stocks to last two weeks. The shop manager ordered 1,000 extra items (which were also sold out). The operation ended with the shop thinking it would like to sell Fun Factory products permanently, which would tend to "normalize" them. The shop’s main competitor has contacted Fun Factory in order to organise a similar operation with them. The current ROI of this operation 1:35.