Each year, the Cité de l’Architecture museum (architecture and heritage museum) in Paris receives 500,000 visitors, who come to admire scale models of monuments dating from the 12th century to the present day. The museum is also home to a cinema.

To emphasize that the cinema programme focuses on architectural films, we’ve used buildings to create the illusion of a cinema, with the view looking up to the bright sky above the buildings representing the screen.

The aim of this ad is to encourage visitors to find out what architectural films are showing at the cinema.