Cannes Lions
DDB WARSAW, Warsaw / AGORA / 2007
Overview
Entries
Credits
Execution
The creative execution was extremely engaging for the target by using the format of standard, corporate job ads, like hundreds to be found in “Job ads” supplement. They used the same stylistics and language.
Outcome
Women entered the www. gazeta.pl \ jobads and learn how to protect themselves from the harassment, they learned about their rights.
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