Shady Offers is a strong digital media lead case of how to change peoples behaviour during the most sunny hours of day by offering multiple interesting activations away from the sun.

Campaign awareness within the young target audience: 77%

Campaign awareness within the adult (parents) audience: 61%

Ad-liking on the website Skyggehygge: 75% are very positive

Intention of using protection against the sun: 1 in 5 within the target audience says that this campaign has influenced their change in behaviour.