Cannes Lions
Y&R SÃO PAULO, Sao Paulo / SANTA CASA DA MISERICORDIA / 2014
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Santa Casa is a no-profit hospital in São Paulo that depends on donations and government funding. To help this institution treat more patients, we developed the Healing Machine, a vending machine that sells medicines used for the treatment of health problems such as asthma, malnutrition, ulcer and generalized infection. However, only the packages were for sale, since the money used to buy a medicine from the machine paid for the donation of the same drug to Santa Casa.
The machine was placed in a mall with high foot traffic in São Paulo. In just 2 weeks, US$ 20,000.00 was raised.
Santa Casa is a no-profit hospital located in Sao Paulo that depends on private donations and government funding to treat its patients.
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