As an addition to the "Shaking the logo" in the internet, where we took the leading website's logo and anthropomorphize it with the most identified affect of the illness, the shaking.

We wanted to amplify the campaign’s innovative approach. so we wanted to express the same element, but in a way that fitted the media.

When the user used the app, he was presented with a banner that invited him to shake their phone (the banner said "Please shake the phone" ) the banner wasn't clickable, only shakeable.

When the phone was shaken – literally - the user was presented with an invitation to a fundraising event for the charity.

The campaign raised 80,000 NIS and 500 tickets to the fund rising event were sold

The campaign was only media, the most important massage in the campaign was expressed with almost no word, only media.

In order to spread the message further and reach the largest number of people, we looked for the biggest websites in Israel to take part in the campaign. It was very important to not only cooperate with news websites but also sport, entertainment and UGC sites.

32 million impressions.

55% of Israeli internet users exposed to the campaign.

400% increase in online searches for Parkinson’s.

80,000 NIS donateג