Cannes Lions
ARC WORLDWIDE, London / GREAT ORMOND STREET HOSPITAL / 2005
Overview
Entries
Credits
Description
By sending out the entire mailpack in a transparent envelope, our creative idea simply brings to life the single largest benefit of an ultrasound scanner – that it gives doctors the superhuman ability to see inside patients without having to operate.
Outcome
This mailing achieved a response rate of 15.33% and an average donation of £17.56 – generating higher overall donation levels than ever previously achieved.
Similar Campaigns
12 items