Elidor was always associated with style and fashion. Through sponsorships we always positioned ourselves as a beauty mega brand. When our pink series inspired fashion products appeared on Turkey's most stylish TV series our target audience started to compete with each other to win those products. We already knew from their pinterest posts, tweets that the TV series stars influenced their style choice. We wanted our shampoo and conditioner to be on their style choice as well. Through this idea we linked all pink must haves of the season with our product and underlined the fact that Elidor helps you follow the trends and be more stylish.

We turned the TV ad into an Interactive experience by integrating it with live tweets.

2.7 million interactions with the film.

average time spent with combinations of the story is 3 min 16 seconds

8.4 million dollars PR coverage

15,981 tweets with hashtag stylechangeseverything

highest ever score on brand equity