Cannes Lions
DUVAL GUILLAUME , Brussels / OLIVIER DACHKIN / 2006
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At start, we see an ordinary shampoo commercial: a gracious woman washes her hair while taking a shower. She then dries it, and sees in the mirror that her husband enters the bathroom. He is clearly seduced by her gorgeous appearance. He then approaches her from the back, and just at the moment he wants to kiss her on the neck, she takes a big sweep with her hair, and hits her husband in the face. Apparently, her hair got so strong thanks to the shampoo, that she can floor anything with it. Olivier Dachkin, for stronger hair.
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