Our first idea was it to show that dandruff is unappetising. This guided us to the idea to let the promotion take place in restaurants and canteens. A look into the dining halls of restaurants led us to the dining tables and the one thing that stands on every one of them: the salt shakers and the salt grains, that always stay on the top of it. The idea was born to modify the salt shakers, let the guests feel the unappetising problem of dandruff and show them the solution of dandruff in the form of Pantenes Anti-Dandruff Shampoo.

No result available at this stage as the execution has just been launched and, thus, no surveys could take place yet.