The briefing is to develop a gift to dentists, that is related with the product Colgate Total Professional Whitening. We want to emphasize the product's benefits: that after the continuous usage the smile goes gradually whiten.

The design was inspired on the traditional yellow pages notepads. In order to demonstrate the benefit of the product, the yellow pages go gradually white with use, making a reference to the use of the product.

Dentists are not only using these notepad for notes, but also to demonstrate to their patients the efficiency of the product, once the benefit is delivered after the continuous and constant usage.