Cannes Lions
DDB GERMANY DÜSSELDORF, Dusseldorf / SCHWARZKOPF / 2010
Overview
Entries
Credits
Execution
We situated a lightning sketcher in a shopping mall who painted portraits of women. What they didn't know: he painted the hair full of volume - due to SchaumaPower&Volume.
Outcome
15.000 visitors per day were reached in the malls. Thousands of hearts were opened with a smile. Hundreds of portraits were given away to remind people of the incredible performance of Schauma “Power&Volume“ day by day. Sales of Schauma increased up to 8% in the nearby drugstores. And – client was so pleased that the action will be continued as an online-promotion.
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