Cannes Lions

TAFT TITANIUM HAIR PRODUCTS

SCHWARZKOPF & HENKEL, Dusseldorf / SCHWARZKOPF / 2006

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Taft Titanium:A helicopter is hovering over the windy London docks and drops off three young people with extreme hair styles.

They go full speed ahead with their old Mustang. Suddenly there's a bump in the road. They are raised up from the seats and bump their heads on the car´s roof.Their rocksolid titanium hair styles hold up, in contrast to the car´s metal roof, which has been dented impressivbely by the hairstyles.

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