The Biokap reinforcing shampoo, thanks to its properties and composition, helps make hair stronger, much stronger. We demonstrated this effect by making bicycle chains out of hair, and placing them on parked bicycles.

People were amused and immediately attracted by the operation for its simple and strong message. We also noticed that many of them started taking pictures next to the installation, that were than posted on the various social networks.

Sales of Biokap Reinforcing Shampoo increased by 12% in all the authorised stores and orders rose by 7%.