In order to invite romans to use “Propoli Nasal Spray”, this winter, big giant noses made of polystyrene were placed on public drinking fountains, in Rome these are commonly known as “Nasoni”, which literally means “big noses”. This way the constant flow of water from the fountain simulated and exagerated the effect of a runny nose.

The visitors to the Biosline site increased by 35% and the sales of Propoli Influnell Nasal Spray grew by 10%, and many noses became the stars of the city, at least for a while.