Taking advantage of the release of Disney’s movie Tangled a communication campaign was realized in co-marketing between Dysney and Garnier. The project’s strongest point was the perfect synergy between the brand Ultra Dolce Bambini, Garnier’s shampoo for the youngest, and the movie that narrates the adventures of the long haired princess Rapunzel.

In addition to the use of traditional media such print and billboards, it was realized a special edition of the Ultra Gentle Shampoo for children dedicated to Rapunzel in which were included stickers from the movie Tangled to complete the official sticker album published in conjunction with the movie’s release. The shampoo in its themed packaging was exposed on the shelves of major retail chains in Italy throughout the period of the campaign and it was also advertised on television with a co-branded Disney-Garnier ad.

All 300,000 special pack Ultra Dolce Shampoo soldComplete customer satisfaction