Eurobest
ACW GREY TEL AVIV, Tel Aviv / SHANTI HOUSE / 2017
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Overview
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Credits
Background
In Israel, 14,000 homeless youth get their food from the garbage. Shanti House, a shelter for youth at risk, decided to raise awareness for this heart breaking Issue.
Description
In Israel, 14,000 homeless youth get their food from the garbage. Shanti House, a shelter for youth at risk, decided to raise awareness for this heart breaking Issue.
We invited food bloggers and social media influencers to what they thought was the launch of Chef Segev Moshe's new menu. Upon arrival, they were served a variety of stunning dishes, but moments before they dug into their food, Chef Segev revealed the truth behind their meal. The guests were shown a short video showing Segev collecting food from the garbage, together with a teenage girl and boy. He then began turning the leftover meat, fruit and vegetables he'd collected into magnificent high-end dishes. The audience was disgusted. But then, the boy and girl began talking
Execution
We invited food bloggers and social media influencers to what they thought was the launch of Chef Segev Moshe's new menu. Upon arrival, they were served a variety of stunning dishes, but moments before they dug into their food, Chef Segev revealed the truth behind their meal. The guests were shown a short video showing Segev collecting food from the garbage, together with a teenage girl and boy. He then began turning the leftover meat, fruit and vegetables he'd collected into magnificent high-end dishes. The audience was disgusted. But then, the boy and girl began talking to Chef Segev, revealing their past and homeless youth, and how they had resorted to eating food from the garbage. The guest's disgust turned into tears, as they were visibly touched by their heart-breaking story. The dinner was documented and turned into a short video which went absolutely viral on Facebook.
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