Over 14,000 children are living in the street

In Israel, thousands of children are living in the streets, roaming around from bench to bench, hiding in dark alleys and sleeping in street corners. In fact, 1 in 25 Israeli teens is at risk of facing physical violence, sexual abuse, delinquency, prostitution or even worse.

The Shanti House: A beacon of light for Israel's abandoned youth

The Shanti House serves as a sanctuary for these runaway, homeless youth at risk; The foundation provides therapies, round-the-clock support, education and a compassionate family atmosphere in order to give Israel's abandoned youth a chance at a new life.

Problem

The public is indifferent to the issues of the abandoned children mainly because it cannot relate to the struggle for something that seems so obvious- a home.

Challenge

Granting a voice for the lost children in Israel while raising awareness to their everyday existential battle.

Israel 2016: 14,000 children are living in the street

In Israel, thousands of children are living in the streets, roaming around benches, hiding in dark alleys and sleeping in street corners. In fact, 1 in 25 Israeli teens is at risk of facing violence, sexual abuse, prostitution or worse. While the children endure all sorts of hardship, no one in Israel hears their voice.

For International Children's Day, We wanted to put our cause on the map. We knew that we had to create a disruption that would get people thinking about our cause. We handpicked crowded and iconic locations in Israel, where it's common to hear PA calls for "lost children". Instead of the standard "lost child" announcement, we took genuine cases of real children and told their personal stories in the mall's PA system- a free audio platform. For the first time, the silent voices of abandoned youthwere heard

Sharing the real heart ships of abandoned adolescents

We handpicked dozens of popular gathering places like shopping malls, theme parks and supermarkets. and where it's common to hear PA calls of lost and found children-

"Alon's parents, Alon's parents, Alon is waiting for you…."

Only this time, the message took a surprising twist. Instead of hearing basic announcements, we used the platform to portray the reality of real "homeless" children in Israel.

"Alon has been waiting for the past 6 months, hungry and tired in the streets of Jerusalem. The loneliness is killing him". "Adi's mother, Adi has been waiting for you by the Tears Square for the past 3 years, wanting to come home. She can't spend one more night in the streets"

Making the connection between the International Children's day and the Shanti House

"Even in this upcoming International Children's day, thousands of teenagers are wondering the streets across the state. We provide