It’s been 25 years since apartheid was dismantled. Our country now recognises 11 official languages. But the truth: We still can’t say each other’s names. This is a fundamental first step in getting to know someone.

The original ‘Share A Coke’ campaign that put people’s names on cans was a global success. We were asked to reignite the campaign. Because of our past, we knew that a campaign about names should aim to bring South Africans together. We wanted to open up conversations about identity that we’ve always swept under the rug. So, in 2018, Coca-Cola added the phonetics of each name from all the different languages to our packs - teaching South Africans to greet each other, by name, correctly.

Nothing’s more frustrating than having your name being butchered. In 2018, a Coke can became more than a thirst quencher – it became a teacher, a change maker, helping South Africans to greet each other by name, correctly.

In a campaign about name pronunciations, every element - regardless of medium, is by nature, audio led.

Radio stories tuned in to mispronunciations.

Our complex African ‘click’ sounds were demonstrated in web episodes.

These practical Sound Guides helped eliminate the fear of getting a name wrong - so practical, that educators requested to use them in class.

By teaching a vending machine how to say their name, consumers could get their own Coke phonetic Can.

The people with the most complex names in South Africa got our biggest radio stations to be named after them for the day.

Our Coke cans inspired pride and an outpouring of sound guides from everyday people.