We found out that when you create a new contact on your smartphone you can change all the information in it and share it without any changes.

We share this contact through WhatsApp using our database but instead of numbers, mails and directions, the contact had a children with disabilities dream.

We knew that if we create relevant content people will re-shared it with their WhatsApp friends expanding the message organically.

We created different contacts of kids with disabilities telling their dreams and make them ask for your help to achieve their dreams by donating and sharing the contact.

The idea was implemented days before the event using our clients database.

This idea helped us reach more people and by making our clients share it with their friends we also amplified the message reaching people outside our network.

We helped the Teletón reach more money than ever before.