Cannes Lions

SHARE HAIR

INNOCEAN WORLDWIDE, Seoul / HOLCIM GROUP / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Homeplus has a lot of branches as many as Walmart. It has run various programs for childhood cancer using their property. At this time, they have used hair salon and fitness center affiliated with Homeplus. We made participation convenient by allowing people to donate at places lots of hair is thrown away on a regular basis.

Many people gathered to donate their hair to Homeplus changing other competitor consumer used. Also through this campaign, Homeplus achieved much attention from the public.

Outcome

Before the campaign, only few people knew about hair donation and participated in the activities. Now, many people are aware of hair donation, and there is a significant increase in the number of voluntary donators. Also donation envelopes and boxes have QR code connect to the website where people can post messages of hope. Hairless child in the screen gets the hair and become plentiful after posting messages. We gathered lots of messages of hope.

Most importantly wigs made from the collected hair were donated to child cancer patients. Even today, the campaign continues to change the lives of children.

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2018, THAI HEALTH PROMOTION FOUNDATION

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