"There is no such thing as „end” when violence becomes a daily habit in a relationship.

To demonstrate that we created a looping video based on different forms of abuse.

Our film has no beginning or end. It works like and abusive relationship: it stops only if it gets shared. "

How can we reach 1 million woman who suffer in a violent relationship? We don’t know who they are, where to find them and most importantly how to tell them that we have a safe solution to end their suffering. What we know is that they are among us: they may be our Facebook friends, colleagues, family members. We need to show them that they are not alone. What happens to them is not ok and they don’t need to get used to it.

By launching this film we encouraged people to share the message and reach the actual victims. The interactive video demonstrates the nature of an abusive relationship: you can’t stop it if you don’t share your story and get professional help. It urged people to start the conversation and act.

Without a media budget we managed to stir up the conversation and expand the boundaries of domestic abuse. Our online reach was 13.300.000 weekly, being shared more than 95000 times, meaning 1 in a 100 people wanted to share the issue and end the circle of violence. We appeared on all major media portals with 69 press appearences covering all major sources and 4 dedicated TV appearences to deal with the issue. The website behind the campaign registered and tackled 292 cases seeking answers, which was 82% more than the original KPI, and 190000 page visits, 20% above the target. The campaign had to temporarily be stopped to hire more professionals to handle the increased inquiries.