In the #ShareLIkeABoss campaign, people could nominate the best overshares by retweeting them with the campaign hashtag. The overshares were immediately glorified in epic online videos. Every week, the top-voted overshare was featured on an offline billboard, free postcard, radio spot, or full-page newspaper ad. The grand-prize winner was sent to space, to be shared with the whole universe!

The goal of this activation was awareness for Vodafone's Prepaid+ offer. Online, the activation reached more than one-third of the country's Twitter users. Offline, in addition to the purchased media, the campaign made headlines in newspapers around the country.