The actual points were created from scratch and placed at the most popular meeting places in Istanbul. The points had several interactive elements embedded in their design:Jukebox: the jukebox mechanism worked through commands sent through SMS. All points had a specific playlist. The requested song played aloud at that particular point. If there was a queue, the system calculated how long it should take before your request and reported back. MMS: people were urged to take mobile pictures with the dummy of the Bored Man, who is the mascot of the Turkcell-im campaign. The MMS could then be uploaded for free onto the My Turkcell-im website, which is the online photo-sharing service of Turkcell, whose aim is to increase MMS traffic by providing users with a space to share meaningful pictures with one another.

Over 2 months 11,000 song requests were received & most of these were followed by a mobile download from the WAP site.My Turkcell-im photo-sharing website received hundreds of MMS of people together with the “Bored Man” mascot dummy, increasing MMS traffic providing a platform for users to try out sending & sharing mobile photos.