In the heat of the moment, road users blow situations out of proportion. We react without thinking, feeling the need to protect ‘our’ space from ‘others’. As the roads get busier it gets harder to share what limited space there is. And as it gets worse, people get angrier, making the roads less safe for everyone.

If we’re going to have safer, smoother and happier journeys, we need to make more effort to share the space. This message of self-reflection is reinforced with road rage scenes interspersed through the narration. With our ultimate call to action - Share the Road.