This spot was created in response to a client request... Lexus asked us for help with a piece that communicates their brand pillars - Brave, Thoughtful, Imaginative.

As our spot opens we see individuals capturing their adventures. We wonder, for themselves, for social, for sharing? Only as the story concludes do we learn that they have been filming 360 degree video to share their virtual experiences with seniors who may be less mobile.

When faced with this brand challenge by our client (Lexus) we responded with three unique story options that had elements of bravery, imagination and thoughtfulness as their foundation. This story was chosen by Lexus for the the experiential possibilities it presented. We developed the entire project with multiple deliverables; the long form story, social cutdowns, and a standalone 360 video for VR.

The long form story was promoted and accessed via Lexus owned social and digital channels worldwide.