Enable Millennials - digital native generation with the propensity to do good, to fight against global hunger, the world's greatest solvable problem.

Smartphone users outnumber hungry children by 20 to 1, though they remained an untapped resource both by WFP and other traditional NGOs fighting hunger. With mobile-enabled fundraising being the tipping point of the philanthropic trends, ShareTheMeal approached this fast growing donor pool.

ShareTheMeal aims on an app that brings the possibility to be part of the fight against hunger to every smartphone user.

Only by tapping a single button in the app and donating USD 0.50, every user can feed a hungry child for a day. The app enables the users to easily see where the money goes, monitor the progress made collectively towards a specific fundraising goal, e.g. helping children and nursing mothers and their babies in Syria, and invite friends to join the fight against hunger.

The successful pilot app launch in June 2015 as a hybrid, was followed by the global launch in November with natively developed apps (iOS and Android) and huge success.

The concept, visual design, user experience and development of the pilot version of the ShareTheMeal app were provided by the agency that closely worked with and consulted the ShareTheMeal team to achieve optimal performance.

The guiding conceptual idea to let the user donate in just three easy steps was successfully implemented. To ensure a quick response to future crisis hotspots where help would be needed, the agency developed the app in a way, allowing smooth and easy integration of payment partners.

ShareTheMeal was soft-launched as a hybrid app in June 2015 in Germany, Switzerland and Austria, fundraising for school meals for kids in Lesotho. The huge success and great media response of the first version pushed ShareTheMeal toward a global launch.

ShareTheMeal enabled half a million people over the world to share more than 5 million meals.

10 months after being globally launched, ShareTheMeal now means:

• 500.000 downloads

• over 5.500.000 meals shared, equal to around $2.750.000

• $5,3 average donation per user

• initial goal achievement (ensuring meals for 20.000 Syrian children in the refugee camps in Jordan) in only 8 weeks

• three fundraising goals achieved within 10 months (Lesotho, Jordan, Syria)

• great response from all major media outlets and support from celebrities

• average of 4,9 stars in the app stores (GooglePlay, App Store, Amazon App Store)

• named by Google among Best Apps for 2015

• winner of the Interactive SXSW Award 2016

Started as a charitable Start-up, ShareTheMeal now serves as one of the most efficient and innovative tools developed by the UN World Food Programme to engage Millennials in the fight against hunger.