In this campaign we show how present the Christmas Lottery has been throughout the lives of Spaniards, serving as a bond between family members, couples, friends, co-workers, ...

To do this, we show a historical evolution recreating each of the times that Spaniards have lived from the 1940s to the present. Since when people went from the villages to the cities, going through the strong emigration of workers to Central Europe, until reaching the present day: 2020.

2020 has been a year where we also shared a lottery ticket, but because of the pandemic, we may have shared it with other people, such as our neighbors... and that is why the lottery ticket has taken a new meaning.