We open on the deck of a vintage fishing trawler, flanked on all sides by slate-grey skies and the choppy waters of the vast ocean. Right in the middle of it stands the quintessential man of the sea, our fisherman. Craggy and weather worn, he looks as native to this environment as the ocean itself. And when he tells his fish tale, his accent gives every word the flavor of myth. Out of the blue, an enormous shark beaches itself on the deck of the boat. And like giant hairballs, the great white spews out the fisherman’s long lost brothers one by one. All 5 of the brothers are then seen coughing together, reunited at last, and saved by the soothing power of Fisherman’s Friend. And however farfetched our fisherman’s fish tale may seem, Fisherman’s Friend lozenges work. That’s the honest truth.