As the top brand in the wet shaving market, Schick was looking for a solution to further expand its share against dry shaving market, which is always advertising aggressively.

As a solution to both prevent using electrical devices and encourage using razors, we invented a holder that reminds people not to use electricity by blocking the outlet and provides a place to hang a razor at the same time. In consideration of safety, the holder is attached to the outlet by a suction cup. To spread our effort, we created a unique ambient which combines a holder and a razor together and jacked the outlets in bars and public bathrooms. The shaver and holder were sold together in promotional packs and strategically located alongside electric shavers in electronics stores.

As a solution to both prevent using electrical devices and encourage using razors, we invented a holder that reminds people not to use electricity by blocking the outlet and provides a place to hang a razor at the same time. In consideration of safety, the holder is attached to the outlet by a suction cup. To spread our effort, we created a unique ambient which combines a holder and a razor together and jacked the outlets in bars and public bathrooms. The shaver and holder were sold together in promotional packs and strategically located alongside electric shavers in electronics stores.