Cannes Lions
SGA, Istanbul / PANASONIC / 2013
Overview
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Credits
Description
The challenge was keeping the sales up and making the product known in a way of design in the guerilla style of design.
Execution
This was our first concept that we've presented to the client, and on the first look they accepted the idea and we suggested some medias to use and one of them was the wobbler design.
Outcome
On the report of sales, it's given really a high selling point for the product, which this and the other pop materials of the concept applied on the market.
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