Sheba wanted a sophisticated look and feel to their website, which fitted alongside their offline communications and was easy to update without losing the brand feel. The challenge was to maximise potential for return visits by providing content to appeal to discerning cat owners who share a very special relationship with their cat, offering them unique content and ways to enjoy magic moments with their cat. The site is updated seasonally. Website visitors are made up of customers driven there by offline communication including press ads, TV and DM, as well as repeat visitors.