Cannes Lions
THE RICHARDS GROUP, Dallas / HOBBY LOBBY / 2019
Overview
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Credits
Execution
Authenticity was the driver behind every cinematographic choice—our goal being to find perfect observational moments that felt too real to be contrived, yet too beautiful to be reportage. We chose 2:40 anamorphic lenses, not only for photographing wide epic landscapes, but to capture the emotion of our characters’ faces in graphic close ups that build their interior lives through pure imagery. There is no dialogue. Every thought and sentiment is told through picture—interweaving light, nature, and camera movement to create a texture that’s both intimate and visceral.
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