Cannes Lions
THE RICHARDS GROUP, Dallas / HOBBY LOBBY / 2020
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Hobby Lobby is one of the largest crafting and home décor retailers in the United States. Our goal was to create a Christmas commercial that celebrated the forgotten, unsung heroes—working moms. This is the story of a teenage boy who, like most teens, doesn’t realize all that his single, overwhelmed mother does for him. When he sees the house in disarray and the sparcely-decorated tree, he has an epiphany. He makes a personal sacrifice to present her with the ultimate gift when she arrives home after work.—the gift of self.
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