Spikes Asia
HAVAS SHANGHAI / PENGUIN BOOKS / 2018
Overview
Entries
Credits
Background
Girls are educated to look up to a traditional woman figure from reading since young. In china, we describe good girls as flowers candies silk or dolls. This limits the diversity of girls' growth. We want to break this inherent notions of gender roles.
Execution
We launched Shero books.
Tasha of the Apes, Robine Hood, Popeye the Sailorette, Ali Barbara and the 40 Thieves, Sherlotte Holmes. Five books described five stories about heroines to inspire girls that they can be as powerful as heroes.
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