Spikes Asia

Shero Book

HAVAS SHANGHAI / PENGUIN BOOKS / 2018

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

Girls are educated to look up to a traditional woman figure from reading since young. In china, we describe good girls as flowers candies silk or dolls. This limits the diversity of girls' growth. We want to break this inherent notions of gender roles.

Execution

We launched Shero books.

Tasha of the Apes, Robine Hood, Popeye the Sailorette, Ali Barbara and the 40 Thieves, Sherlotte Holmes. Five books described five stories about heroines to inspire girls that they can be as powerful as heroes.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Lit in Colour

PENGUIN BOOKS, London

Lit in Colour

2022, PENGUIN BOOKS

(opens in a new tab)