As a first step, we produced a home video clip of Psy.

In the clip, Psy explains how desperately he wants to be a spokesperson for Shin Ramyun Black.

The video clip was recorded using an i-phone to stress its authenticity,

and was uploaded on You-Tube, facebook, and so on.

After the campaign, brand recall increased fourfold and sales by 40%. .

With Psy's ‘Gangnam Style’ reaching one billion views on YouTube,

Shin Ramyun Black is also seeing increased popularity.