The DM alone sold (90) 11-day roundtrips (at approximately NOK14,000 per trip).

Thanks to a TM survey after the campaign, we were able to update knowledge about the target group, making it possible to develop a tailor-made follow-up sales campaign.

Conclusions from the survey included both where, and whom to mail, in which local media to advertise, and which message to use to increase off-season sales. As a result, we ended the year with an off-season sale of (2670) 11-day roundtrips, equalling NOK37,408,247 - an increase of more than 25%!