Could this be the world’s first example of a successful commercially-linked blog? It evolved because Eurostar had vision. They aspired to keep customers engaged with their brand, even while not actively considering travelling.

So Voice of a City - ‘sponsored by’ Eurostar - was created for English-speaking Parisian bloggers. They bare all about shopping, eating, clubbing, swimming, walking, laughing, chilling out, working out, loving and living. Comments, challenges and feedback are pouring in.Because only when you have friends in a foreign city do you really get to know and love it.