Develop a direct mail piece that educates consumers about the different services the Modern Shoe Hospital offers and give consumers something that would create ‘a lot of noise’. We sent out shoe polish cans (which is also the logo we created for them). Inside, we included three coasters, featuring the print/point-of-sale/outdoor visual execution on one side and a description of that particular service they offer on the other.

The direct mail piece increased business by 35%. The value was twice as much as the investment. After the mail drop, the client received so many requests for the piece that he decided to create a Modern Shoe Hospital brand of shoe polish, based on the direct mail design.